Winemaking. Life. The Dirt. Alison Crowe is a Winemaker Based in Napa.

5 Things You Didn’t Know (or forgot) About Mentoring


“We make a living by what we get, but we make a life by what we give.” Winston Churchill

Tomorrow I’m honored to be a member of a panel discussion on wine making and mentoring as part of the Women of the Vine 2016 Symposium.  This sold-out gathering of wine industry professionals is an opportunity to learn from our peers and to share our experiences, very much like a traditional mentoring arrangement.  As I prepared for our conversation (which our moderator, Guy Stout of Glazer’s, insists will be a power-point free zone), I jotted down some thoughts. I realized that, especially in the wine business, and especially in my slightly unorthodox way of being a “Winemaker” (read: consulting winemaker developing multiple brands), my experience with mentoring others has been anything but traditional.

Here are some things that I realized I didn’t know- or had forgotten- about mentoring.

-It doesn’t have to be with someone “younger”

In the wine business, many people are coming at it as a second or even third career.  When I was a teenager just starting the UC Davis Viticulture & Enology program I was surprised (and in fact a little intimidated) to be on the lab bench next to forty-somethings who had already had success as chefs or teachers or financiers.  Today, I field calls, emails and Facebook messages from folks in their sixties as well as recent college graduates.  Mentoring happens in many age brackets.

-It doesn’t have to happen within your specific industry or area

I’m a winemaker so it’s natural to think about mentoring in term of developing an Enologist or training harvest interns.  In fact, the kind of mentoring I have done the most of is cross-disciplinary within the wine industry.  Perhaps it’s because I am also an author and got my MBA at UC Davis with a lot of non-wine folks, I am contacted by journalists, food industry folks, marketing professionals and social media mavens as well as aspiring winemakers.  They all have great questions and our conversations are rich and hopefully as satisfying for them as they are for me.

-It doesn’t have to happen on the job

One of my most rewarding mentoring experiences happens on the weekends.  A grad school friend of mine (who is in wine sales) and a neighbor (who, along with her husband are wine industry finance professionals) often meet on Saturday mornings to hike and walk in local parks and vineyards.  We talk about our personal lives, of course, but have made some valuable professional inroads in between the vineyard rows.  Just by doing something enjoyable (exercising out in nature) we’ve found another opportunity to grow together in our own co-mentoring group.

-It doesn’t have to be a lot of work

If you find interacting with others enjoyable, folding mentoring activities into your professional and personal life isn’t hard at all.  Respond to that unsolicited email, invite someone to have a phone conversation and volunteer for a cause you find appealing, whether it’s related to your industry or not.  Chances are, in a few months, you’ll naturally find you’ve positively impacted someone’s life.

-It works both ways

You don’t have to be someone’s boss to be a mentor, nor is mentoring a one way street.  Like my weekend workout group has proven to me, it’s practically assured you’ll learn plenty when someone seeks you out.  Working through issues and challenges with someone else in an empathetic way puts you “in someone else’s shoes” by default and again, by default, your own perspective is changed.  When I’m working with someone else I end up better defining my own personal and professional truths.  By listening to others you then learn to better listen to yourself.


Tips for mentoring.

-Ask them a lot of questions- oftentimes others are afraid to ask you.

-As an employer, find ways to offer leadership and growth possibilities to all employees.

-Be “findable” (LinkedIn, Facebook, Instagram etc.) and people will seek you out.

-Help people uncover their intrinsic vs extrinsic motivators.  A healthy combination of both is the key to career happiness and sustainability.


Alison Crowe is the Director of Winemaking for Plata Wine Partners and makes wine for Garnet Vineyards, Back From the Dead Red wines and Picket Fence Vineyards among others.  She is the author of The Winemaker’s Answer Book, the winner of “Best New Wine Blog” in 2014 and lives in Napa, California.  @alisoncrowewine

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